In a recent survey of 1,502 individuals, various forms of sexist behavior were reported, including wolf-whistling, persistent questioning about their knowledge of rules, and continual badgering. Shockingly, 7% of respondents said they had experienced inappropriate touching, while 3% reported being victims of physical violence. Additionally, 2% of survey participants stated they had been sexually assaulted or harassed. These findings shed light on the prevalence of gender-based discrimination and the urgent need for awareness and action to address such behavior.
Although the research showed sexism was still a significant issue for female match-goers, as well as for non-binary fans, 77% said they felt safe attending matches and four in 10 stated their experiences had been improving over time.
But ethnic minorities, members of the LGBTQ community, those with disabilities and younger people were more likely to feel unsafe and experience sexism in a soccer setting, the research said.
The vast majority of those surveyed, 85%, said they had never reported the abuse, mostly because they didn't think it would make a difference.
"Football needs to step up to ensure sexism is taken seriously and that women feel safe and confident to report discrimination," said Hollie Varney, from Kick It Out. "We've seen reports of sexism to Kick It Out increase significantly in recent seasons."
The research has also highlighted the use of sexist language, with 53% of respondents saying they had experienced or witnessed women being told that they should be elsewhere, such as "back in the kitchen".
Using the research data, Kick It Out has launched a campaign to ensure women fans know sexist abuse is discrimination and can be reported, and to show male fans how they can challenge those behaviours when they see them.
Reports of sexism in soccer go beyond fans' experiences. In 2014, a female employee exposed sexist emails Premier League former chief executive Richard Scudamore sent to friends, forcing him to apologise.
In 2018, the British Football Association was forced to apologise after it was accused of sexism for sharing a picture on X of the England women's soccer team with the caption: "Scrub up well, don't they?"
In Spain, former soccer federation chief Luis Rubiales will stand trial for his unsolicited kiss of women's national team player Jenni Hermoso in August last year. For players and fans, this proved that despite progress in the women's game more structural change was needed.